““Mubarak said: I talk to you during critical times that are testing Egypt and its people which could sweep them into the unknown … Those protests were transformed from a noble and civilized phenomenon of practicing freedom of expression to unfortunate clashes, mobilized and controlled by political forces that wanted to escalate and worsen the situation. Leaders of government or corporate leaders finding themselves in such crisis typically employ tactics as they seek to, “distance themselves from their illegitimate behaviours and then create identifications with the public values they are reputed to have violated””