Basketball Quote by Alvin Robertson
“On the seemingly one-sided relationship between Michael Jordan and his shoe sponsors Nike- The company should change its name to Mike.”
About This Quote
Source Column: Sports Business Review, 2010
Nike's brand is so tied to Jordan that it could be renamed after him.
In simple terms: Nike is synonymous with Jordan.
Key Takeaway
Recognize powerful athlete-brand synergy.
Themes
marketing
branding
sports
celebrity
Mood
critical
analytical
Type
business
marketing
When to use this quote
- sports marketing
- product naming
- brand loyalty
Key Concepts
brand identity
endorsement economics
Questions to Reflect On
- Should brands rely heavily on one star?
- How does this affect other athletes?
A Different Perspective
Overemphasis on a single athlete may limit brand diversity.
![“I failed, I think, seven [or] eight times before I finally got my first [championship]. It was just, you know, just about me growing up. Now that I'm an old, old veteran-age 29-I do things a lot differently. I don't go to the gentlemen's clubs anymore. I had to slow that down.” quote by Shaquille O'Neal](https://sms4smile.com/quotes/img-quotes/08f/shaquille-o-neal-659_age_i-failed-i-think-seven-or-eight-times-be_2731.jpg)
