Ability Quote by Alber Elbaz
“I think that the lack of intuition in fashion today is one of the most dangerous things. My fear is that our business is turning into a bag business, and it's all about the bag. But it's not only about the bag. It's about the women. And it's not about a bag or a shoe or the jewelry. It's only about women. . . . Being almost politically correct and doing only what you expect without the ability to make mistakes is very dangerous to fashion. We have to go with our heart. We have to go with our intuition.”
About This Quote
Source Interview: Business of Fashion interview, 2019
The quote warns that fashion is losing its creative intuition, becoming overly commercial and risk‑averse, which threatens its essence and focus on women.
In simple terms: Fashion is losing intuition, becoming too commercial and safe.
Prioritize intuition and heart over market trends.
Themes
Mood
Type
When to use this quote
- design process
- brand strategy
- consumer engagement
- product development
Key Concepts
Questions to Reflect On
- How can designers balance intuition with business demands?
- What risks are worth taking for authentic expression?
Overemphasis on profit can stifle innovation and alienate core audiences.