Best way Quote by Alan Coren
“Having lost the last war, they are currently enjoying a Wirtschaftswunder , which can be briefly translated as "The best way to own a Mercedes is to build one.”
About This Quote
Source Essay: The Spectator, 1975
After losing a war, they enjoy a period of rapid economic growth, summarized as building a Mercedes to own one.
In simple terms: Post‑war prosperity leads to building success.
Build to own success.
Themes
Mood
Type
When to use this quote
- national economies
- personal finance
- industrial policy
- marketing
Key Concepts
Questions to Reflect On
- How can societies sustain growth?
- What are the risks of consumerism?
Economic booms can be unsustainable and uneven.