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East Quote by Ajay Chaturvedi

“The need has to be defined by an Individual. If the basic need of quenching thirst can be met by a glass of water, everything beyond that is indulgence. Ego makes organizations sell products and services that deviate from servicing the needs to making higher profits. The further away you get from…” quote by Ajay Chaturvedi
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““The need has to be defined by an Individual. If the basic need of quenching thirst can be met by a glass of water, everything beyond that is indulgence. Ego makes organizations sell products and services that deviate from servicing the needs to making higher profits. The further away you get from fulfilling a need and into making people believe that they need to buy a certain product or services as a necessity, the more tension builds into the system.””

Ajay Chaturvedi

About This Quote

Needs are basic; beyond them, products become indulgence driven by ego.

In simple terms: Basic needs are essential; extra wants are ego‑driven.

Key Takeaway

Focus on fulfilling core needs.

Themes

consumerism ego needs marketing

Mood

analysis opinion

Type

East:0 Ego:1 Identity:0 Life:0 Necessities:0 Need:1 Needs:1 Swastika:0 Thirst:0 Wisdom:0 Fulfilling Need:0 Need Defined:0

When to use this quote

  • May ignore cultural variations of "need".

Key Concepts

product design business strategy personal budgeting

Questions to Reflect On

  • critical
  • analytical
A Different Perspective

How can companies align profit with true needs?;When does desire become necessity?

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