Commodity Quote by Adrienne Rich
“"Global culture" is of course not a culture: it's the global marketing and imposing of commodities and images for the interests of the few at the expense of the many.”
About This Quote
Source Essay: “Global Culture” (unknown source)
Global culture is a marketing tool that spreads commodities and images, benefiting a few while marginalizing many.
In simple terms: Global culture serves elite interests.
Critique consumerism.
Themes
Mood
Type
When to use this quote
- advertising
- fashion
- technology
- political policy
Key Concepts
Questions to Reflect On
- How can equitable cultural exchange occur?
- What resists homogenization?
Not all global exchange is exploitative.