Ideas Quote by Adam Grant
“When trying to innovate, most people stop after 10-15 possibilities, failing to recognize that their first ideas are usually the most obvious ones.”
About This Quote
Innovation often stalls because people abandon obvious ideas too quickly, missing their potential.
In simple terms: People quit early on obvious ideas, limiting innovation.
Key Takeaway
Explore obvious ideas before moving on.
Themes
innovation
creativity
persistence
Mood
curious
motivated
Type
advice
inspirational
When to use this quote
- product design
- research
- entrepreneurship
- problem solving
Key Concepts
cognitive bias
idea generation
Questions to Reflect On
- Why do you dismiss obvious ideas?
- How can you test them thoroughly?
A Different Perspective
Obvious ideas can be superficial and need refinement.
![“What if [you] just can’t come up with 10 ideas? Here’s the magic trick: If you can’t come up with 10 ideas, come up with 20 ideas. . . . You are putting too much pressure on yourself. Perfectionism is the ENEMY of the idea muscle . . .” quote by Timothy Ferriss](https://sms4smile.com/quotes/img-quotes/7ca/timothy-ferriss-973_quote_what-if-you-just-can-t-come-up-with-10-i_2048171.jpg)
