““Adam Gottbetter defines focus groups as being a form of group interview where is capitalized the communication between research participants. This is conducted in order to generate data. Although group interviews are often used simply as a quick and convenient way to collect data from several people simultaneously, Adam Gottbetter explains why focus groups explicitly use group interaction as part of the method. According to Adam Gottbetter this means that instead of the researcher asking each person to respond to a question in turn, people are encouraged to talk to one another. This talk consists of asking questions, exchanging anecdotes and commenting on each other's experiences and points of view.””
