Causes Quote by Abraham Lincoln
“In order to win a man to your cause, you must first reach his heart, the great high road to his reason.”
About This Quote
Source Speech: Address to the Republican National Convention, 1860
To persuade someone, appeal to their emotions before logic, building genuine connection first.
In simple terms: Win hearts before minds.
Connect emotionally before arguing.
Themes
Mood
Type
When to use this quote
- political campaigning
- negotiations
- team building
Key Concepts
Questions to Reflect On
- How can you show genuine care?
- What emotional cues resonate with your audience?
If only reason is used, the message may be rejected.