“Is there a difference in the amount donated—based on the "suggested donation" you list? Desmet (1999 ["Asking for Less to Obtain More." Journal of Marketing Research, 29 (4), 430–440.]) found it depends on which suggestions you manipulate. Suppose you have… — Marlene Jensen Copy Share
“Is there a difference in the amount donated—based on the "suggested donation" you list? Desmet (1999 ["Asking for Less to Obtain More." Journal of Marketing Research, 29 (4), 430–440.]) found it depends on which suggestions you manipulate. Suppose you have the following "suggested donations": •$15 •$30 •$50 •$75 •$100 Desmet's research suggests that changing the $30, $50, or $75 will… — Marlene Jensen Copy Share
“When buyers don’t know anything about your brand, they use your price as a strong indication of quality.” — Marlene Jensen Copy Share Image
“It’s great to come up with questions—and then be able to go find answers.” — Marlene Jensen Copy Share Image
