If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and difficult to ask the right question. Once you do that, the right answer becomes obvious. — Amory Lovins Copy Share Image
Prominent exploration experts have recently predicted that total world production of liquid oil will peak by about the end of this decade-or a few… — Amory Lovins Copy Share Image
“Contrary to some recent reports, electrification won’t be constrained by critical materials (see The Rare-Earth Conundrum sidebar); rather, they’re vibrant business opportunities to displace… — Amory Lovins Copy Share Image
In the model that we grew up with, governments rule physical territory in which national economies function, and strong economies support hegemonic military power.… — Amory Lovins Copy Share Image
I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with… — Amory Lovins Copy Share Image
“Some automakers already sell autos with carbon-fiber composite parts or powered by electric motors. As we’ll see next, these innovations are about to converge,… — Amory Lovins Copy Share Image
Nuclear power has died of an incurable attack of market forces and is way beyond any hope of revival, because the competitors are several-fold… — Amory Lovins Copy Share Image
Fire made us human, fossil fuels made us modern, but now we need a new fire that makes us safe, secure, healthy and durable. — Amory Lovins Copy Share Image
I think along the way, as we treat nature as model and mentor, and not as a nuisance to be evaded or manipulated, we… — Amory Lovins Copy Share Image
Today we have a temporary aberration called "industrial capitalism" which is inadvertently liquidating its two most important sources of capital, the natural world and… — Amory Lovins Copy Share Image
Public discourse about climate change has resulted in the erroneous idea that it's all about cost, burden and sacrifice. If the math was correct,… — Amory Lovins Copy Share Image
I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example. — Amory Lovins Copy Share Image
I am a man without a furnace. My windows are insulated by 19 sheets of glass which cost less than installing a heating system. — Amory Lovins Copy Share Image
The barriers that renewables and efficiency face come less from our living in a capitalist market economy and more from not taking market economics… — Amory Lovins Copy Share Image
The reason the U.S. lags so badly is that we have obsolete rules that favor big over small, supply over efficiency, and incumbents over… — Amory Lovins Copy Share Image
“Feebates make efficient autos cheaper to buy and inefficient autos costlier.79 Buy a fuel hog and you’d pay an up-front fee, right on the… — Amory Lovins Copy Share Image
