“Fader: There is a sequence in how people buy things. One important driver of this sequencing may be “licensing” behavior. If shoppers buy a virtue product—something good for them—then it gives them license to buy a vice product—something that they… — Herb Sorensen Copy Share Image
“Virtue is the product of good government. ‘Vices belong less to man, than to man badly governed.’ The political process, and the new kind of state it brings into being, are the universal remedies for the ills of mankind.49 Politics… — Paul Johnson Copy Share Image
