“Facebook provides numerous examples of variable social rewards. Logging-in reveals an endless stream of content friends have shared, comments from others, and running tallies of how many people have “liked” something (figure 21). The uncertainty of what users will find… — Nir Eyal Copy Share Image
The technology is the independent variable, the social system the dependent variable. Social, systems are therefore determined by systems of technology; as the latter change, so do the former. — Leslie White Copy Share Image
