“By creating a norm of adding value, Rifkin transforms giving from a zero-sum loss to a win-win gain.” — Adam M. Grant Copy Share Image
“today, givers like Adam Rifkin are able to spark a more powerful form of reciprocity. Instead of trading value, Rifkin aims to add value. His giving is governed by a simple rule: the five-minute favor. “You should be willing to… — Adam M. Grant Copy Share Image
