“Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a… — Gideon Haigh Copy Share Image
“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan… — Gideon Haigh Copy Share Image
“The risk is, as ever, that the hyperbole of IPL will simply smother the cricket; perhaps the members of the IPL's cheer squad should… — Gideon Haigh Copy Share Image
A Writer says: read what I have written An historian says: listen to my lecture A critic says: listen to what I think A… — Gideon Haigh Copy Share Image
“One keeps looking out for innovation in IPL, but of late it hasn't been all that obvious. Lionel Richie as an opening act? Johnny… — Gideon Haigh Copy Share Image
“The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.” — Gideon Haigh Copy Share Image
“[I]f Modi is toast, it will in one sense be a tremendous pity. In his way, he represents a third generation in cricket's governance.… — Gideon Haigh Copy Share Image
“Far from marking the end of nationalism, the IPL is the ultimate triumph of that principle: a global tournament in which the same nation… — Gideon Haigh Copy Share Image
No cricketer is so dependent on the turf on which the game is played as the spinner; it can make, break, enfang or defang… — Gideon Haigh Copy Share Image
“Sambit Bal may be right that this is a scandal the IPL needed. It certainly brings fans face-to-face with the tangled reality of their… — Gideon Haigh Copy Share Image
“Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline… — Gideon Haigh Copy Share Image
“Tavaré played 30 Tests for England between 1980 and 1984, adding a final cap five years later. He filled for much of that period… — Gideon Haigh Copy Share Image
“Batting, for once, in his accustomed slot at No. 3, Tavaré took his usual session to get settled, but after lunch opened out boldly.… — Gideon Haigh Copy Share Image
“The IPL, involving the socialist principle of a salary cap and the protectionist mechanism of quotas, is not perhaps the best example of a… — Gideon Haigh Copy Share Image
![“[I]f Modi is toast, it will in one sense be a tremendous pity. In his way, he represents a third generation in cricket's governance. For a hundred years and more, cricket was run by administrators, who essentially maintained the game without going out of their way to develop it. More recently it…” quote by Gideon Haigh](https://sms4smile.com/quotes/img-quotes/f54/gideon-haigh-29769_commercialism_i-f-modi-is-toast-it-will-in-one-sense-b_617799.jpg)
