You need to be able to ride past the technology by understanding what it can do, who you are, and where you want to take it. You don't want technology to lead you; you want to lead it, but it's… — Paula Scher Copy Share Image
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else. — Paula Scher Copy Share Image
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing. — Paula Scher Copy Share Image
What makes me say "wow" is usually something I haven't encountered, in a new way... something I haven't encountered before or something I have… — Paula Scher Copy Share Image
I find that I'm at my least creative point when I am doing something that I've done in repetition and I know all the… — Paula Scher Copy Share Image
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah,… — Paula Scher Copy Share Image
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just… — Paula Scher Copy Share Image
Planning is design. As a designer what I tend to do, and what's different from being a painter, is that I interact with other… — Paula Scher Copy Share Image
To me what really matters is that it shouldn't matter to you what day of the week it is. — Paula Scher Copy Share Image
