I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one. — Stefan Sagmeister Copy Share Image
People who actually tell stories, meaning people who write novels and make feature films, don't see themselves as storytellers. — Stefan Sagmeister Copy Share Image
Some people said, 'Oh you're going to become a fine artist now and do exhibits and stuff.' But I have no desire to do… — Stefan Sagmeister Copy Share Image
My diary entries allow me to keep track of all the things I would like to change about my life. — Stefan Sagmeister Copy Share Image
I can see my work as a job. I do it for money. I likely already look forward to the weekend on Thursdays. And… — Stefan Sagmeister Copy Share Image
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any… — Stefan Sagmeister Copy Share Image
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done. — Stefan Sagmeister Copy Share Image
I didn't think that personal style had much value in graphic design. — Stefan Sagmeister Copy Share Image
I'm actually quite critical of the storytelling theme. I think all the storytellers are not storytellers. — Stefan Sagmeister Copy Share Image
If you want to communicate something, youd better make sure that your design piece is well-dressed and that its teeth are fixed. At the… — Stefan Sagmeister Copy Share Image
