If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it? — Noreena Hertz Copy Share Image
When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -… — Noreena Hertz Copy Share Image
I've become increasingly fascinated with social media to improve on traditional ways of preparing for and predicting the future. — Noreena Hertz Copy Share Image
I grew up in a highly political home. My mother was the co-chair of the 300 Group, an organisation whose aim was to get… — Noreena Hertz Copy Share Image
What about those who help growth indirectly, those who stay at home and look after others - mothers, carers of elderly parents or sick… — Noreena Hertz Copy Share Image
We are living in a time in which movies such as 'Super Size Me' and 'An Inconvenient Truth' have made box-office history, and books… — Noreena Hertz Copy Share Image
We live increasingly in a world of haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable riches. Some enjoy… — Noreena Hertz Copy Share Image
With consumers having ever more choice, corporations must invest more and more in courting public opinion. — Noreena Hertz Copy Share Image
I was really interested to see whether we could make predictions or forecasts by listening in on what people were saying on social media. — Noreena Hertz Copy Share Image
Things do go wrong. Not everyone benefits from the capitalist dream. — Noreena Hertz Copy Share Image
It's actually very surprising how little we think about the quality of our decision-making and how we could improve it. How absent decision-making classes… — Noreena Hertz Copy Share Image
Get into the habit of imagining an alternate scenario. By posing such 'imagine if' questions... we can distance ourselves from the frames, cues, anchors… — Noreena Hertz Copy Share Image
I really believe in a globalist agenda, but globalization isn't just allowing companies to trade freely all over the world. It's about what types… — Noreena Hertz Copy Share Image
