A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual,… — Lester Beall Copy Share Image
3 requirements for a good designer: 1. genuine knowledge and love of great design. 2. sound knowledge of principles and techniques of communication. 3. heart (passion). — Lester Beall Copy Share Image
The designer's role in the development, application and protection of the trademark may be described as pre-creative, creative and post-creative. — Lester Beall Copy Share Image
Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens. — Lester Beall Copy Share Image
The moment clients realize that revisions are not an all-you-can-eat buffet, suddenly they realize they are not hungry. — Lester Beall Copy Share Image
A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed,… — Lester Beall Copy Share Image
Anyone interested in design must be interested in other fields of expression - theater, ballet, photography, literature, music. — Lester Beall Copy Share Image
