No logo, and you don't advertise for anyone. I don't believe in imposed luxury. I believe in built luxury. Something you refine with your own taste. Mass luxury is not my luxury. — Lapo Elkann Copy Share Image
I do not follow the rules of fashion, and I don't like to be considered a man of the world of fashion. I like to call it the 'style industry' because we try to work on taste. — Lapo Elkann Copy Share Image
I like listening to music and driving. How do you say... It's the only way I can 'chillax.' — Lapo Elkann Copy Share Image
I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent-minded. People who aren't part of clans… — Lapo Elkann Copy Share Image
I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a… — Lapo Elkann Copy Share Image
I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here. — Lapo Elkann Copy Share Image
I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been… — Lapo Elkann Copy Share Image
Tiles, the best furniture, fabrics, bath fixtures, bronze - just leaf through any design magazine and you immediately understand they're all 'Made in Italy.'… — Lapo Elkann Copy Share Image
I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian. — Lapo Elkann Copy Share Image
The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but… — Lapo Elkann Copy Share Image
