The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. — Kimbal Musk Copy Share Image
My goal is to go from the industrial food system toward a real food system where you understand what you are eating. — Kimbal Musk Copy Share Image
The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food… — Kimbal Musk Copy Share Image
Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. — Kimbal Musk Copy Share Image
People are overweight and starving at the same time. It's a tragedy for both the individual and society. — Kimbal Musk Copy Share Image
Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. — Kimbal Musk Copy Share Image
It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that. — Kimbal Musk Copy Share Image
I was very afraid of failure because if you fail at something you love, then you ruin what you love. — Kimbal Musk Copy Share Image
Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what… — Kimbal Musk Copy Share Image
Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to… — Kimbal Musk Copy Share Image
My family were all entrepreneurs, including my parents and grandparents. — Kimbal Musk Copy Share Image
The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. — Kimbal Musk Copy Share Image
My mother was a consulting dietician, and my father was a consulting engineer. — Kimbal Musk Copy Share Image
