Fact Quote by Kimbal Musk

Transparency is one of our core principles, We treat the food with integrity. We don't commodify it beyond recognition.

— Daniel Lubetzky

No one wins in the industrial food system.

— Kimbal Musk

Nobody trusts the industrial food system to give them good food.

— Joel Salatin

Industrial food makers don't want you thinking about where your food comes from and what's in it.

— Robert Kenner

The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the…

— Kimbal Musk

“there are serious environmental and ethical problems with the industrial food system.”

— John Durant

The shorter the chain between raw food and fork, the fresher it is and the more transparent the system is.

— Joel Salatin

“We need to stop viewing our food as an industrial project and renew our view of it as a natural sustaining force.”

— Bill Bowling

“A robust regional food system that benefits eaters and farmers cannot be achieved in a marketplace that is controlled, top to bottom, by a…

— Wenonah Hauter

Transparency doesn't mean much if the consumer doesn't understand what they're looking at.

— Denise Morrison

Perhaps more than any other, the food industry is very sensitive to consumer demand.

— Michael Pollan

You know, technology caught up with precisely what was wrong with the way that I used food.

— John Popper