Looking Quote by Denise Morrison
“Transparency doesn't mean much if the consumer doesn't understand what they're looking at.”
About This Quote
Transparency is useless unless people can interpret the information presented.
In simple terms: Transparency needs clear understanding.
Key Takeaway
Ensure clarity when being transparent.
Themes
communication
transparency
understanding
Mood
informative
critical
Type
advice
analytical
When to use this quote
- marketing
- product design
- policy
- education
Key Concepts
cognitive load
information design
Questions to Reflect On
- How can we simplify messages?
- When does transparency become overload?
A Different Perspective
Complex data can still be opaque despite openness.
