Never put the story in the lead. Let 'em have a hot shot of ambiguity right between the eyes. — William Safire Copy Share Image
Never look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places… — William Safire Copy Share Image
Dangling punch lines to forgotten stories remain in the language like the smile of the Cheshire cat. — William Safire Copy Share Image
Decide on some imperfect Somebody and you will win, because the truest truism in politics is: You can't beat Somebody with Nobody. — William Safire Copy Share Image
Knowing how things work is the basis for appreciation, and is thus a source of civilized delight. — William Safire Copy Share Image
What do you call a co-worker these days? Neither teammate nor confederate will do, and partner is too legalistic. The answer brought from academia… — William Safire Copy Share Image
This is what it's all about. From what I could see, you could get a bunch of people together, whip up the press and… — William Safire Copy Share Image
When I need to know the meaning of a word, I look it up in a dictionary. — William Safire Copy Share Image
A man who lies, thinking it is the truth, is an honest man, and a man who tells the truth, believing it to be… — William Safire Copy Share Image
The Latin motto over Poindexter's new Pentagon office reads Scientia Est Potentia - "knowledge is power." Exactly: the government's infinite knowledge about you is… — William Safire Copy Share Image
Today, war of necessity is used by critics of military action to describe unavoidable response to an attack like that on Pearl Harbor that… — William Safire Copy Share Image
