You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing… — David Meerman Scott Copy Share Image
Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to… — David Meerman Scott Copy Share Image
“In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations don’t realize… — David Meerman Scott Copy Share Image
“Consider your own answers to these questions. In the past two months, either privately or professionally, in order to find an answer to a problem or research (or buy) a product, have you: (1) Responded to a direct-mail advertisement? (2) Used magazines, newspapers, TV, or radio? (3) Used Google or another search engine? (4) Emailed a friend, colleague, or family… — David Meerman Scott Copy Share
Creating great content that educates and informs is always the best marketing strategy. — David Meerman Scott Copy Share Image
What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear. — David Meerman Scott Copy Share Image
Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers. — David Meerman Scott Copy Share Image
