“I mean...um... they are Web 2.0 savvy consumers whose engagement with their own personal brands make them willing to join the conversation in an interactive way that leverages social media to become engaged customers for life. You know, that kind… — Bob Hoffman Copy Share Image
“We thought that interactivity would make advertising more engaging. We thought that traditional advertising was on the way out. We thought that the DVR… — Bob Hoffman Copy Share Image
“If we cannot provide clients with the one thing they really want from us -- creativity -- there is little future for the ad… — Bob Hoffman Copy Share Image
“It's such a moronic strategy, it can only have come from a trained marketing professional.” — Bob Hoffman Copy Share Image
“Hiring is everything. If you have terrific people the advertising business isn’t that difficult.” — Bob Hoffman Copy Share Image
“Creativity is what happens after the strategy is done. Creativity is the process that transforms a strategy into a terrific ad.” — Bob Hoffman Copy Share Image
“There is a lot to life beyond the computer screen. There is food and music and art and friendship and talking and laughing and… — Bob Hoffman Copy Share Image
“I mean...um... they are Web 2.0 savvy consumers whose engagement with their own personal brands make them willing to join the conversation in an… — Bob Hoffman Copy Share Image
