“This is one of THE major mistakes made by most small business owners. They go from working for an idiot boss to becoming an idiot boss! Here is the key point—just because you’re good at the technical thing you do… — Allan Dib Copy Share Image
“Understanding the difference between strategy and tactics is absolutely key to marketing success.” — Allan Dib Copy Share Image
“If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put… — Allan Dib Copy Share Image
“Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.” — Allan Dib Copy Share Image
“Take the time to craft a compelling, well-thought-out offer. Your conversion rate will skyrocket and so will your bottom line.” — Allan Dib Copy Share Image
“So going back to our example, a good plumber is not necessarily the best person to run a plumbing business. This is a vitally… — Allan Dib Copy Share Image
“By far the biggest leverage point in any business is marketing. If you get 10% better at marketing, this can have an exponential or… — Allan Dib Copy Share Image
“tell your audience about all the effort that goes into delivering your product or service” — Allan Dib Copy Share Image
“Failing to anticipate how changes in technology will affect your business or industry, and failing to take action accordingly, can be fatal to your… — Allan Dib Copy Share Image
“the majority of your success comes from the top 4% of your actions. Or put yet another way 96% of the stuff you do… — Allan Dib Copy Share Image
“One of the main reasons marketing campaigns fail is because the offer is lazy and poorly thought out. It’s something crappy and unexciting like… — Allan Dib Copy Share Image
