“Your design shouldn’t interfere with this sense of control. It should extend it. Simple experiences make users confident that they’re making good choices. Simple experiences reassure users that the product will respond in a predictable way. Secondly, they want to… — Giles Colborne Copy Share Image
“Very simple experiences – a cold bath in an enamelled tin, or running for a train – may to some extent be compared without elaborate vehicles; and friends exceptionally well acquainted with one another may manage some rough comparisons in… — Ivor A. Richards Copy Share Image
