“How a company is perceived, Bezos concluded, largely came down to how it behaved, and how its behaviors compared with those of its direct competitors. “Rudeness is not cool,” he warned his colleagues. “Defeating tiny guys is not cool,” he… — William C. Taylor Copy Share Image
“Rudeness is not cool. Defeating tiny guys is not cool. Close-following is not cool. Young is cool. Risk taking is cool. Winning is cool. Polite is cool. Defeating bigger, unsympathetic guys is cool. Inventing is cool. Explorers are cool. Conquerors… — Brad Stone Copy Share Image
