In a world of widely distributed knowledge, companies cannot afford to rely entirely on their own research, but should instead buy or… — Henry Chesbrough Copy Share Image
By that time I was hooked on a career in academic research instead of one in the pharmaceutical industry that I had… — Paul Berg Copy Share Image
Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to… — Margaret Heffernan Copy Share Image
