“What does the product do? Why do people buy it? Why is it useful? Basically, I want to see how the product fits—or doesn’t fit—into the customer’s world. Is it a nice-to-have product or a must-have? Ask as many questions… — Victor Cheng Copy Share Image
Run focus groups. Do whatever you need to do to get 8 to 10 people together in a room and put your product in front of them. Ask them how much they would pay for it and whether they would… — Caroline Ghosn Copy Share Image
