“Elliot predicted that if people go through a great deal of pain, discomfort, effort, or embarrassment to get something, they will be happier with that "something" than if it came to them easily.” — Carol Tavris, Elliot Aronson Copy Share Image
“Dissonance theory also exploded the self-flattering idea that we humans, being Homo sapiens, process information logically. On the contrary: If the new information is… — Carol Tavris, Elliot Aronson Copy Share Image
“Elliot predicted that if people go through a great deal of pain, discomfort, effort, or embarrassment to get something, they will be happier with… — Carol Tavris, Elliot Aronson Copy Share Image
“Children learn to justify their aggressive actions early: They hit a younger sibling, who starts to cry, and immediately claim, "But he started it!… — Carol Tavris, Elliot Aronson Copy Share Image
“If you want advice on what product to buy, ask someone who is still gathering information and is still open-minded. And if you want… — Carol Tavris, Elliot Aronson Copy Share Image
“Their thinking challenged many notions that were gospel in psychology and among the general public, such as the behaviorist's view that people do things… — Carol Tavris, Elliot Aronson Copy Share Image
