There will be an enduring role for the 'soft' side of planning. The piece that deals with meaning, identity and ideas. This is the slightly intangible piece that creative agencies hold at their heart. — John Woodward Copy Share Image
There will be an enduring role for the 'soft' side of planning. The piece that deals with meaning, identity and ideas. This is the… — John Woodward Copy Share Image
We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly… — John Woodward Copy Share Image
By a quirk of culture and history, it could be that China has arrived today where many other 'more developed countries' will arrive tomorrow. — John Woodward Copy Share Image
