We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for customers. — John Woodward Copy Share Image
There will be an enduring role for the 'soft' side of planning. The piece that deals with meaning, identity and ideas. This is the… — John Woodward Copy Share Image
We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly… — John Woodward Copy Share Image
By a quirk of culture and history, it could be that China has arrived today where many other 'more developed countries' will arrive tomorrow. — John Woodward Copy Share Image
