When designing your product, go beyond consumers' current knowledge base. Design, test, and dig deeper than almost any client would pay you to do. — Tahl Raz Copy Share Image
Quality that significantly exceeds the customer's expectations doesn't seem to pay off. This 'delight the customer' stuff isn't rewarding. One has to be careful about delighting customers too often, because it sort of reshapes customer expectations. — Tahl Raz Copy Share Image
At Nike, designers both created and communicated the brand, transforming a company that made shoes into a purveyor of athletic heroism. — Tahl Raz Copy Share Image
Anyone can call himself a promoter. Anyone can call himself a promoter and stage a fight. Unlike other professional sports, whose owners collude out… — Tahl Raz Copy Share Image
If you solve both the consumer problems and the corporate problems, you can win at this game. If you reinvent what a corporation is… — Tahl Raz Copy Share Image
Customers are enormously punishing when companies don't meet their expectations. — Tahl Raz Copy Share Image
The role of president, as George W. Bush commented in 2000, requires vision, management, and an eye for talent - not so different from… — Tahl Raz Copy Share Image
A company's logo can be a visual ambassador, one that goes on everything from business cards to delivery trucks. When used effectively, it can… — Tahl Raz Copy Share Image
Drilling is risky because finding oil is only half the job. The real challenge is finding the money to pump the oil. — Tahl Raz Copy Share Image
Edible Arrangements will have to beat back some rivals, including a handful of mom-and-pop vendors and a company in Pennsylvania called Incredibly Edible Delites.… — Tahl Raz Copy Share Image
Schmoozers are brownnosers, sycophants more suited to middle management than to the Wild West of the entrepreneurial world. — Tahl Raz Copy Share Image
A company logo may be the last thing cost-conscious CEOs focus on when they're looking to jump-start growth. Which is perhaps why it took… — Tahl Raz Copy Share Image
There is constant talk about the intermarriage crisis: who is a Jew and how we define a Jew. That doesn't go over well with… — Tahl Raz Copy Share Image
ReadyMade's first three issues dished out instructions for all sorts of kitschy crafts and odd projects: homemade wallets, Adirondack chairs, even taxidermy. — Tahl Raz Copy Share Image
