You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think it's going to be. The good news is that it's probably twice as much fun when… — Keith Belling Copy Share Image
We have a broad range of snackers - moms, kids and healthy active people. — Keith Belling Copy Share Image
I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them. — Keith Belling Copy Share Image
Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste. — Keith Belling Copy Share Image
Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and… — Keith Belling Copy Share Image
Once consumers try popchips, most people really like it and become fans. — Keith Belling Copy Share Image
You can't rest on your laurels. You have to continue to innovate; you have to continue to be different. — Keith Belling Copy Share Image
We just wanted to do a chip that tasted great, but wasn't bad for you. — Keith Belling Copy Share Image
When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the… — Keith Belling Copy Share Image
I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been… — Keith Belling Copy Share Image
You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think… — Keith Belling Copy Share Image
I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste… — Keith Belling Copy Share Image
We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to… — Keith Belling Copy Share Image
The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within… — Keith Belling Copy Share Image
My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips. — Keith Belling Copy Share Image
