The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit. — Jay Conrad Levinson Copy Share Image
“Relationship innovation is more important to women than product innovation is.” — Jay Conrad Levinson Copy Share Image
More than half your marketing time should be devoted to your existing customers. — Jay Conrad Levinson Copy Share Image
“Ratings are virtually meaningless with only two spots a week. It” — Jay Conrad Levinson Copy Share Image
In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport.… — Jay Conrad Levinson Copy Share Image
“instead of saying "fifty-five and older," say "fifty-five and better.” — Jay Conrad Levinson Copy Share Image
There is extraordinary chemistry that exists in long-term relationships — Jay Conrad Levinson Copy Share Image
If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding… — Jay Conrad Levinson Copy Share Image
“You must identify all your target markets. Then take careful aim at each.” — Jay Conrad Levinson Copy Share Image
“Because they are so intimidated and worried about making mistakes, they simply don't do it.” — Jay Conrad Levinson Copy Share Image
“if you can talk to them about themselves, you'll have their full attention.” — Jay Conrad Levinson Copy Share Image
“Women start companies at twice the rate of men and employ more people than the Fortune 500 combined.” — Jay Conrad Levinson Copy Share Image
When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed.… — Jay Conrad Levinson Copy Share Image
