I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin. — Naoto Fukasawa Copy Share Image
People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly. — Naoto Fukasawa Copy Share Image
When the poet's sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only about what… — Naoto Fukasawa Copy Share Image
We designers have been working to stimulate people's souls and minds. — Naoto Fukasawa Copy Share Image
I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the… — Naoto Fukasawa Copy Share Image
Design needs to be plugged into human behavior. Design dissolves in behavior. — Naoto Fukasawa Copy Share Image
Great design is a multi-layered relationship between human life and its environment. — Naoto Fukasawa Copy Share Image
Minimalism is about creating complete harmony and not about making simple. — Naoto Fukasawa Copy Share Image
People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between… — Naoto Fukasawa Copy Share Image
