We really cannot forget about the existence of the avid game fans - the fans of Nintendo games. — Satoru Iwata Copy Share Image
Nintendo's approach to our work is to greatly increase the population of gamers. — Satoru Iwata Copy Share Image
Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment. — Satoru Iwata Copy Share Image
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share Image
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share Image
Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games… — Satoru Iwata Copy Share Image
On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I… — Satoru Iwata Copy Share Image
Even before the advent of smart devices, we employed touchscreens for our games with Nintendo DS, and we also adopted accelerometers for… — Satoru Iwata Copy Share Image
Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something… — Satoru Iwata Copy Share Image
If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're… — Satoru Iwata Copy Share Image
We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated. — Satoru Iwata Copy Share Image
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it… — Satoru Iwata Copy Share Image
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of… — Satoru Iwata Copy Share Image
What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one… — Satoru Iwata Copy Share Image
The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of… — Satoru Iwata Copy Share Image
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always… — Satoru Iwata Copy Share Image
The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto… — Satoru Iwata Copy Share Image
In the case of the Nintendo 3DS, it's supposed to be the successor to Nintendo DS. As soon as the development of… — Satoru Iwata Copy Share Image
We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies… — Satoru Iwata Copy Share Image
I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies. — Satoru Iwata Copy Share Image
I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand… — Satoru Iwata Copy Share Image
What Nintendo has to do is make software that takes advantage of the Wii MotionPlus and make efforts to make the public… — Satoru Iwata Copy Share Image
First of all, I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products… — Satoru Iwata Copy Share Image
As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so… — Satoru Iwata Copy Share Image
The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something… — Satoru Iwata Copy Share Image
We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’… — Satoru Iwata Copy Share Image
If you want to make short-term profits from the stock price, then I am a very bad president. But I don't think… — Satoru Iwata Copy Share Image
We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize… — Satoru Iwata Copy Share
For young players, classic games are brand new. For others, they are a way to feel young again. — Satoru Iwata Copy Share
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the… — Satoru Iwata Copy Share
If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to… — Satoru Iwata Copy Share
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success… — Satoru Iwata Copy Share
Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life, — Satoru Iwata Copy Share
In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design… — Satoru Iwata Copy Share
If you want our world-known names, you can't have them unless you own the Nintendo machine. — Satoru Iwata Copy Share
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day… — Satoru Iwata Copy Share
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our… — Satoru Iwata Copy Share
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a… — Satoru Iwata Copy Share
With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.… — Satoru Iwata Copy Share
We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.… — Satoru Iwata Copy Share
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It… — Satoru Iwata Copy Share
![“We are sorry about [the E3] media briefings, specifically for those who were expecting to see Nintendo show something about ‘Super Mario’ or ‘Legend of Zelda.’” quote by Satoru Iwata](https://sms4smile.com/quotes/i/f9b/satoru-iwata-3484_briefing_we-are-sorry-about-the-e3-media-briefing_1345570.jpg)
