“In their simplicity and directness [neon signage is] a kind of urban iconography with which we can identify on many levels. — Rudi Stern” — Philip Di Lemme Copy Share Image
“For a brief period of time the American electric-sign industry looked beyond its most immediate market and collaborated with store designers and architects in creating a style which became known as 'stream-line.' Later it became known as 'American Déco.' Whatever it was called or will be called in the future, it represents in terms of neon a thrust away from… — Philip Di Lemme Copy Share
“In their simplicity and directness [neon signage is] a kind of urban iconography with which we can identify on many levels. — Rudi Stern” — Philip Di Lemme Copy Share Image
![“In their simplicity and directness [neon signage is] a kind of urban iconography with which we can identify on many levels. — Rudi Stern” quote by Philip Di Lemme](https://sms4smile.com/quotes/img-quotes/8a4/philip-di-lemme-100890_iconography_in-their-simplicity-and-directness-neon_2914230.jpg)