If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste. — Bruno Maag Copy Share Image
There's a simplicity in typography that demands absolute accuracy... the only way you can experience it is by doing it, and you can't do… — Bruno Maag Copy Share Image
Lower case Ss are notoriously difficult to get right. But in Helvetica it's not straight - you want to go in there and tighten… — Bruno Maag Copy Share Image
If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is… — Bruno Maag Copy Share Image
