Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior. — B. J. Fogg Copy Share
People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally… — B. J. Fogg Copy Share Image
Plant a good seed in the right spot and it will grow without further coaxing — B. J. Fogg Copy Share Image
Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus… — B. J. Fogg Copy Share Image
Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be. — B. J. Fogg Copy Share Image
