Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior. — B. J. Fogg Copy Share Image
Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do. — B. J. Fogg Copy Share Image
Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users… — B. J. Fogg Copy Share Image
People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally… — B. J. Fogg Copy Share Image
Plant a good seed in the right spot and it will grow without further coaxing — B. J. Fogg Copy Share Image
Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus… — B. J. Fogg Copy Share Image
Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be. — B. J. Fogg Copy Share Image
