People are prone to taking mental shortcuts. They may know that they shouldn't give out certain information, but the fear of not… — Kevin Mitnick Copy Share Image
“There are many counterintuitive and surprising ways companies can boost users’ motivation or increase their ability by understanding heuristics — the mental… — Nir Eyal Copy Share Image
“Even if virtual worlds were tabula rasa, we are encumbered with a great deal of cognitive baggage. Our brains are hardwired with… — Nick Yee Copy Share Image
