“Even if it is true that the average man seems most comfortable with the commonplace and familiar, it is equally true that catering to bad taste, which we so readily attribute to the average reader, merely perpetuates that mediocrity and… — Paul Rand Copy Share Image
To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate,… — Paul Rand Copy Share Image
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will… — Paul Rand Copy Share Image
Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts… — Paul Rand Copy Share Image
There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet -… — Paul Rand Copy Share Image
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by… — Paul Rand Copy Share Image
Being good is more important than being original. Originality is a product, not an intention. — Paul Rand Copy Share Image
In the Orthodox religion, you don't draw the human figure. It's against the rules. — Paul Rand Copy Share Image
“In essence, it is not what it looks like but what it does that defines a symbol.” — Paul Rand Copy Share Image
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what… — Paul Rand Copy Share Image
“All art is relationships, all art. Design is relationships. Design in a relationship between form and content... Your glasses are round. Your collar is… — Paul Rand Copy Share Image
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. — Paul Rand Copy Share Image
