By the time the average person finishes college, he or she will have taken over 2,600 tests, quizzes, and exams. The right answer approach becomes deeply ingrained in our thinking. This may be fine for some mathematical problems where there… — Roger von Oech Copy Share Image
Necessity may be the mother of invention, but play is certainly the father. — Roger von Oech Copy Share Image
Either you let your life slip away by not doing the things you want to do, or you get up & do them — Roger von Oech Copy Share Image
Most brilliance arises from ordinary people working together in extraordinary ways. — Roger von Oech Copy Share Image
Open your mind up to things that have no connection with the problem you're trying to solve: subscribe to an unusual magazine; spend a… — Roger von Oech Copy Share Image
Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity… — Roger von Oech Copy Share Image
If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One… — Roger von Oech Copy Share Image
Take advantage of the ambiguity in the world. Look at something and think what else it might be. — Roger von Oech Copy Share Image
Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your… — Roger von Oech Copy Share Image
We grow up thinking that the best answer is in someone else's brain. Much of our education is an elaborate game of 'guess what's… — Roger von Oech Copy Share Image
The hallmark of creative people is their mental flexibility... Sometimes they are open and probing, at others they're playful and off-the-wall. At still other… — Roger von Oech Copy Share Image
“There are two kinds of people in this world: those who divide everything into two groups, and those who don’t.” — Roger Von Oech Copy Share Image
