The systematic study of mass psychology revealed to students the potentialities of invisible government of society by manipulation of the motives which actuate man in the group. — Edward Bernays Copy Share Image
If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot,… — Edward Bernays Copy Share Image
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. — Edward Bernays Copy Share Image
The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions.… — Edward Bernays Copy Share Image
Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program… — Edward Bernays Copy Share Image
If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our… — Edward Bernays Copy Share Image
Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually… — Edward Bernays Copy Share Image
The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls… — Edward Bernays Copy Share Image
The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The… — Edward Bernays Copy Share Image
Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet. — Edward Bernays Copy Share Image
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called… — Edward Bernays Copy Share Image
Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. — Edward Bernays Copy Share Image
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. — Edward Bernays Copy Share Image
