Advertising in the past has been predicated on a mass market and a captive audience. — Howard Rheingold Copy Share Image
Attention is a limited resource, so pay attention to where you pay attention. — Howard Rheingold Copy Share Image
What person doesn't search online about their disease after they are diagnosed? — Howard Rheingold Copy Share Image
You can't pick up the telephone and say, 'Connect me with someone else who has a kid with leukemia.' — Howard Rheingold Copy Share Image
Attention is the fundamental instrument we use for learning, thinking, communicating, deciding, yet neither parents nor schools spend any time helping young people learn… — Howard Rheingold Copy Share Image
One thing we didn't know in 1996 is that it's very, very difficult, if not impossible, to sustain a culture with online advertising. — Howard Rheingold Copy Share Image
Any virtual community that works, works because people put in some time. — Howard Rheingold Copy Share Image
There actually are buildings that existed in cyberspace before they built it. — Howard Rheingold Copy Share Image
The world is restructuring, and all of the enemies that used to exist are kind of gone, so now they are looking out for… — Howard Rheingold Copy Share Image
Of course, with agriculture came the first big civilizations, the first cities built of mud and brick, the first empires. And it was the… — Howard Rheingold Copy Share Image
Its not a global village, but we're in a highly interconnected globe. — Howard Rheingold Copy Share Image
People's behavior will change with technology. I know very few young people who can't type out a text message on their phone with one… — Howard Rheingold Copy Share Image
I'm somebody who seems to stumble into things 10 or 20 years before the rest of the world does. — Howard Rheingold Copy Share Image
