“Not only is there no longer a mass market, but most of the successful companies, game-changing innovations, and products and services we care about were designed to cater to people at the edges of that curve, not to the average… — Bernadette Jiwa Copy Share Image
“We do good work when we give ourselves the opportunity to do it.” — Bernadette Jiwa Copy Share Image
“how the now-ubiquitous humble shopping cart was invented and adopted eighty years ago. Sylvan Goldman, a grocery store owner from Oklahoma, noticed that when… — Bernadette Jiwa Copy Share Image
“World-class innovators are moving from industry- or demographic-based” — Bernadette Jiwa Copy Share Image
“What makes a brand unique now is the difference it creates—how it affects people’s lives and becomes part of their story.” — Bernadette Jiwa Copy Share Image
“Our narrow frames of reference mean that we sometimes forget to value the genius of the waitress who hones awareness in every moment, the… — Bernadette Jiwa Copy Share Image
“Your vision of where or who you want to be is your greatest asset.” —Paul Arden” — Bernadette Jiwa Copy Share Image
“As soon as we open our eyes in the morning, what we want most is to matter, to live a life and to do… — Bernadette Jiwa Copy Share Image
“The secret of disruptive innovations and business models isn’t that they disrupt an industry; it’s that they disrupt people. They change how people feel… — Bernadette Jiwa Copy Share Image
“How can we notice what the world wants if we don’t notice what’s wanting in the world?” — Bernadette Jiwa Copy Share Image
“just seventy-one companies from the original Fortune 500 compiled in 1955 remain on the list today.” — Bernadette Jiwa Copy Share Image
“It isn’t the person with the best idea who wins; it’s the person who has the greatest understanding of what really matters to people.” — Bernadette Jiwa Copy Share Image
“Not only is there no longer a mass market, but most of the successful companies, game-changing innovations, and products and services we care about… — Bernadette Jiwa Copy Share Image
