“Ho, J., & Dempsey, M. (2010). Viral marketing: motivations to forward online content. Journal of Business Research, 63 (9-10), 1000-1006” — Anonymous Copy Share Image
On email and the first instance of spam: This is not for advertising! This is for serious work! — Vinton Cerf Copy Share Image
Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread. — Johann Arndt Copy Share Image
Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by… — Sylvester Stallone Copy Share Image
“Even if you delegate that responsibility, ultimately you are the one responsible for how your brand is portrayed.” — Amber Hurdle Copy Share Image
“Entrepreneurs are all unique. One way to build a business and turn it into a brand is to know who you are.” — Ziad K. Abdelnour Copy Share Image
A lot of brands just push messages out on social media, but that's not what social is about. — Stephanie McMahon Copy Share Image
News is something someone, somewhere, wants to keep out of the papers; the rest is just free advertising. — Adage Copy Share Image
True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to… — Peter Drucker Copy Share Image
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem… — Simon Mainwaring Copy Share Image
Little by little, in subtle ways, you get programmed. You create beliefs that get cemented in your personality. You don't realize you… — Randy Gage Copy Share Image
“Retailers have to generate increased sales in each location to justify the investment, and every manufacturer has to demonstrate how their brands… — Greg Thain Copy Share Image
Seducing ourselves, our own self-delusions, the things we think we want but we really don't. Advertising in America is when we are… — Iris Smyles Copy Share Image
After graduating, I got a job in marketing in Delhi because I was in love and wanted to get married. No one… — KK Copy Share Image
There's so many things that can go wrong in the execution of a project like a television show or a movie, so… — Bryan Cranston Copy Share Image
In a way, advertising, for all its shallowness, its love of design, its modishness and its self-justification, is curiously innocent. The idea… — Justin Cartwright Copy Share Image
“It is by manipulating “hidden forces” that the advertising experts induce us to buy their wares—a toothpaste, a brand of cigarettes, a… — Aldous Huxley Copy Share Image
“With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards… — Kytka Hilmar-Jezek Copy Share Image
Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is… — Oliviero Toscani Copy Share Image
“Women could probably be trained quite easily to see men first as sexual things. If girls never experienced sexual violence; if a… — Naomi Wolf Copy Share Image
The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power… — Michael Pollan Copy Share Image
We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns… — Amy Jo Martin Copy Share Image
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They… — William Bernbach Copy Share Image
“Will looked at Evie funny. "Advertising?" "Yes. You've heard of it, haven't you? Swell modern invention. It lets people know about something… — Libba Bray Copy Share Image
Oftentimes you'll see pictures from fashion shows and all the models outside the show in their real clothes are wearing brands like… — James Jebbia Copy Share Image
Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself. — Mireille Guiliano Copy Share Image
Welcome to a new era of marketing and service in which your brand is defined by those who experience it. — Brian Solis Copy Share Image
Stay true to your brand and true to your voice and audiences will respond to that authenticity with enthusiasm and passion. — Kevin Spacey Copy Share Image
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus. — Al Ries Copy Share Image
We are not here to sell a parcel of boilers and vats, but the potentiality of growing rich beyond the dreams of… — Samuel Johnson Copy Share Image
Real-time marketing is already too late. Brands should focus on sparking conversation, not constantly reacting. — David Berkowitz Copy Share Image
“When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?” — Crystal Black Davis Copy Share Image
You want to understand the smallest feature set customers will pay for in the first release. — Patrick Vlaskovits Copy Share Image
“In a Church, user experience is the ultimate marketing and branding strategy. The experience is the product that leads to faith.” — Alin Sav Copy Share Image
I work hard, so I surround myself with people that work just as hard. It's important if you want to create a… — Damon Dash Copy Share Image
I was working in a day job in marketing but I had my sights on doing an open-mic night. — Ellie Taylor Copy Share Image
Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing. — Brian Solis Copy Share Image
If you do not care about your end user immensely, especially in the next few years, your brand will die. — Gary Vaynerchuk Copy Share Image
Perhaps the most important marketing step any business can take is to discover a way to be different. — John Jantsch Copy Share Image
As soon as I did my first five minutes of stand-up I knew that I would rather be a failure at comedy… — Jimmy Carr Copy Share Image
